Mailing Lists Getting The Most Out Of Your Investment
first step to any marketing campaign is knowing who your target market is; in direct mail marketing, this is none other than your mailing list. A good marketing campaign customizes the message/offer to meet the needs of the selected target audience, so before anything else, you need to have your mailing list ready – or […]
MORE5 Tips To Boost Direct Mail Marketing Response Rates
You can get an average of 4-5 responses for every 100 customers that receive your mailer. The response rate may seem low, but is considerably higher than email marketing response rates that fall below one percent. Fortunately, there are easy tips to follow to help boost your direct mail marketing response rates. Here are a […]
MOREBasics Of Starting A Leaflet Distribution Campaign
Leaflets and flyers remain successful and cost effective for a lot of businesses. However, leaflets will only give you the return on your investment if they are done correctly right from the start. A common misconception is the oversimplified version of using leaflets – get a good design, print it, then hand it out. Taking […]
MORE5 Simple Steps To An Effective Leaflet Distribution Campaign
As discussed in the Basics of Starting a Leaflet Distribution Campaign, knowing the essentials sets the tone for the success of your campaign. Let’s say that you’ve already done your homework about your target market and area, and you’ve already conceptualized your leaflet’s design, but this is your first leaflet and you don’t really know […]
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What’s in a Direct Mail package?
Using Direct Mail projects a personal touch into your correspondence with your potential market. It gives your customers tangible information to help them in the purchasing cycle. Direct Mail can also be a way for you to establish trust with your potential customers. To create an informative and effective direct mail package, you would first […]
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