Plumber To The Rescue
Plumber to the Rescue is a Sydney-based plumbing company that services northern beaches, CBD, East, and South Sydney. They have been in operation for more than 30 years, and like any other company, Plumber to the Rescue needed to stimulate sales to boost their profit and expand their service territory. Plumber to the Rescue was seeking a cost-effective way to reach out to more households – and that’s where Adpost came in.
Plumber to the Rescue enlisted the help of Adpost to design, print, and distribute mailer cards to households in areas where they wish to gain a foothold. The mailer card was used to provide important details about the company and their services. It also provided customers with specific highlights in service and job quality that made Plumber to the Rescue stand out from the rest of the competition.
Adpost also designed and manufactured a customized fridge magnet that they adhered to the back of the mailer card. The fridge magnet was manufactured to last longer than the mailer card to provide prospective customers with their company information should the need arise. By providing customers with longer-lasting information displays such as fridge magnets, the customers would know where to look for contact numbers and details should they need the service of the company. Also, since mailer cards have a tendency to be discarded, fridge magnets provide a more effective way for customers to retain the information by simply keeping the magnet on display.
Adpost then set the distribution team in motion to distribute the mailer card and the fridge magnet to streets and suburbs where Plumber to the Rescue operates. Distribution teams letterboxed the items to areas rich with potential clients for Plumber to the Rescue.
As a result, Plumber to the Rescue was able to reach out to more households, gain more clients, and expand their service territory. Now, Plumber to the Rescue is one of Sydney’s most successful plumbing companies, and Sydney’s most recommended plumbing service.
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