Individual blog

B

4 Common Mistakes In Direct Mail Marketing

By Bobby Posted On: December 15, 2015

4 Common Mistakes In Direct Mail Marketing

 

Many businesses focus their efforts on creating mailers with outstanding design and content. While these are always worthy of close attention and in-depth research, many fail to grasp that direct mail has steps and phases that take precedence over design and content. Be mindful of these four mistakes that can sabotage your marketing efforts.

  1. NOT HAVING A MAILING LIST UP FRONT.

Many businesses underestimate the importance of having the right mailing list. The mailing list is the heart of direct mail marketing – it is the audience you are targeting.  Above all else, you should have your mailing list identified and selected before starting any direct mail campaign, because you will be writing and designing your campaign with your target market in mind. Also, every mailing list should include the list of customers who bought from you in the past, or prospects that  previously responded to your offers or mailings – a list that many businesses fail to create or maintain.

  1. NOT TESTING THE MAILER.

Just because you had something work in the past doesn’t always guarantee success. Your offer, your mailing list, market trends etc. change, and there is no fixed formula that ensures you get the same results every time. There are some great tips to achieve an effective design and compelling content, but your design and content will change with every mailer. In fact, if you don’t bother to test your mailer against another, there is no way to tell what works and what doesn’t, and chances are you will keep repeating the same mistakes and waste money. Even if you think you are satisfied with the response rate for a current mailer, who’s to say that that is the best response rate you could ever get?

  1. INADEQUATE FOLLOW UP.

Once your copy has reached its intended recipients and you start receiving replies or inquiries, many companies make the mistake of not having procedures in place to fulfill the inquiry in a timely manner, which is the next logical step. A potential lead can quickly lose interest or forget about the offer altogether when there is no immediate follow up. If you include a reply or order form in your mailers, you need to make sure there is an organized process that is followed so you don’t lose potential leads and sales. Many companies lose additional opportunity by not sending follow up mailers to those recipients who didn’t respond – a second or third mailer can reinforce your offer and generate a response.

  1. DIRECT MAIL REVIEWED BY A COMMITTEE.

Feedback is valuable before rolling out any marketing campaign. The key is to get the feedback and input of those in the know; getting a committee together to dissect the merits of your marketing mailer can be counterproductive if the people involved do not fully understand what direct mail is and how it works. Reviews based on personal opinions and preferences can lead to preconceived notions of how something should work versus how it actually does.  Trust the experts who know the ins and outs of direct mail marketing and limit the review process to a few people.

Be mindful of these pitfalls and you can reduce the risk of having a campaign fail. Eliminate unnecessary risks altogether by using  Adpost’s direct mail service.

 

 

 

3,156 thoughts on “4 Common Mistakes In Direct Mail Marketing

  1. Earnprofit.today Хайп проекты 2018 года

    Обзор лучших инвестиционных проектов, которые доказали свою надёжность и стабильность!
    В эти программы можно вложить деньги под выгодные проценты.

    Здесь можно найти достоверную и полную информацию о сути деятельности в интернете, которая может приносить прибыль. Также анализируются ее особенности. Достаточно внимания уделено всем нюансам деятельности, а также особенностям сайтов. Речь здесь идет и о платежных системах, и об администраторах, и о скрипте, защите, текстах-легендах, общем дизайне. Уделено внимание также тому, можно ли реально заработать на проектах такого плана и как именно это надо делать.

    На данном сайте есть только те инвестиционные проекты, которые хорошо проверены. Соответственно, инвестиции в них являются совершенно безопасным и прибыльным делом.

    Earnprofit это реальный заработок в интернете с помощью инвестиций,игр, хайпов

    http://earnprofit.today/news/kran-buks-i-igrovoj-sajt-gamefaucet-dlya-zarabotka-bitkoin.html – Перейти на сайт и начать зарабатывать

    HYIP сравнение процентных ставок по вкладам

    Инвестиции смс партнерки

    Инвестиции хайп инвест

    Обзор инвестиционных проектов,инвестиции в hyip,инвестиционные проекты,инвестиции в интернете,куда инвестировать деньги,вложить деньги,обзор хайпов,инвестиционные проекты в интернете,сайт инвесторов,проекты для инвестирования,инвестиционные программы.Обзор экономические игры с выводом денег,проекты по заработку в интернете,методы заработка в интернете.

  2. e8pbp6yyf3rn [url=http://cialisrrr.com]cialis[/url] [url=http://cialisrrr.com]cialis coupon[/url] [url=http://cialisrrr.com]cialis generic[/url] [url=http://cialisrrr.com]cialis dosage[/url] [url=http://cialisrrr.com]generic cialis[/url] [url=http://cialisrrr.com]cialis cost[/url] [url=http://cialisrrr.com]cialis vs viagra[/url] [url=http://cialisrrr.com]cialis prices[/url] [url=http://cialisrrr.com]cialis side effects[/url] [url=http://cialisrrr.com]cialis coupons[/url] [url=http://cialisrrr.com]cialis 30 day sample[/url] [url=http://cialisrrr.com]viagra vs cialis[/url] [url=http://cialisrrr.com]cialis online[/url] [url=http://cialisrrr.com]cialis pills[/url] [url=http://cialisrrr.com]cialis samples[/url] [url=http://cialisrrr.com]buy cialis[/url] [url=http://cialisrrr.com]cialis 20 mg[/url] [url=http://cialisrrr.com]cialis patent expiration[/url] [url=http://cialisrrr.com]cialis coupons printable[/url] [url=http://cialisrrr.com]cialis for daily use[/url] [url=http://cialisrrr.com]cialis samples overnight[/url] [url=http://cialisrrr.com]cheap cialis[/url] [url=http://cialisrrr.com]cost of cialis[/url] [url=http://cialisrrr.com]200 cialis coupon[/url] [url=http://cialisrrr.com]cialis daily[/url] [url=http://cialisrrr.com]cialis 20mg[/url] [url=http://cialisrrr.com]generic cialis at walmart[/url] [url=http://cialisrrr.com]cealis[/url] [url=http://cialisrrr.com]cialis canada[/url] [url=http://cialisrrr.com]cialis trial[/url] [url=http://cialisrrr.com]how does cialis work[/url] [url=http://cialisrrr.com]when will cialis go generic[/url] [url=http://cialisrrr.com]cialis on line[/url] [url=http://cialisrrr.com]side effects of cialis[/url] [url=http://cialisrrr.com]cialis 30 day trial coupon[/url] [url=http://cialisrrr.com]cialis 5mg[/url] [url=http://cialisrrr.com]cialis for men[/url] [url=http://cialisrrr.com]cialas[/url] [url=http://cialisrrr.com]buy cialis online[/url] [url=http://cialisrrr.com]cialis for sale[/url] [url=http://cialisrrr.com]cialis patent expiration date extended[/url] [url=http://cialisrrr.com]how to take cialis[/url] [url=http://cialisrrr.com]cialis price[/url] [url=http://cialisrrr.com]cialis from canada[/url] [url=http://cialisrrr.com]how much does cialis cost[/url] [url=http://cialisrrr.com]free cialis[/url] [url=http://cialisrrr.com]viagra vs cialis vs levitra[/url] [url=http://cialisrrr.com]cialis reviews[/url] [url=http://cialisrrr.com]cialis coupons from manufacturer[/url] [url=http://cialisrrr.com]what is cialis[/url] [url=http://cialisrrr.com]cialis pills for sale[/url] [url=http://cialisrrr.com]cialis patent expiration 2017[/url] [url=http://cialisrrr.com]canadian cialis[/url] [url=http://cialisrrr.com]cialis tadalafil[/url] [url=http://cialisrrr.com]cialis or viagra[/url] [url=http://cialisrrr.com]generic for cialis[/url] [url=http://cialisrrr.com]cialis professional[/url] [url=http://cialisrrr.com]cialis free trial[/url] [url=http://cialisrrr.com]cialis medication[/url] [url=http://cialisrrr.com]cilias[/url] [url=http://cialisrrr.com]cialis for bph[/url] [url=http://cialisrrr.com]cialis coupons 2017[/url] [url=http://cialisrrr.com]cyalis[/url] [url=http://cialisrrr.com]cialis dosage strengths[/url] [url=http://cialisrrr.com]cialis discount[/url] [url=http://cialisrrr.com]generic cialis tadalafil[/url] [url=http://cialisrrr.com]discount cialis[/url] [url=http://cialisrrr.com]cialis dosage recommendations[/url] [url=http://cialisrrr.com]cialis 5 mg[/url] [url=http://cialisrrr.com]online cialis[/url] [url=http://cialisrrr.com]cialis canadian pharmacy[/url] [url=http://cialisrrr.com]cialis copay card[/url] [url=http://cialisrrr.com]lowest cialis prices[/url] [url=http://cialisrrr.com]cialis for women[/url] [url=http://cialisrrr.com]cialis generic availability[/url] [url=http://cialisrrr.com]cialis voucher[/url] [url=http://cialisrrr.com]cialis savings card[/url] [url=http://cialisrrr.com]cialis 10 mg[/url] [url=http://cialisrrr.com]cialis website[/url] [url=http://cialisrrr.com]cialis generic tadalafil[/url] [url=http://cialisrrr.com]liquid cialis[/url] [url=http://cialisrrr.com]daily cialis[/url] [url=http://cialisrrr.com]viagra cialis[/url] [url=http://cialisrrr.com]cialis otc[/url] [url=http://cialisrrr.com]erectile dysfunction cialis[/url] [url=http://cialisrrr.com]cialis 5mg daily[/url] [url=http://cialisrrr.com]canada cialis[/url] [url=http://cialisrrr.com]cialis coupon 20 mg[/url] [url=http://cialisrrr.com]cialis pricing[/url] [url=http://cialisrrr.com]cialis coupon print[/url] [url=http://cialisrrr.com]viamedic cialis[/url] [url=http://cialisrrr.com]cialis cheap[/url] [url=http://cialisrrr.com]cialis pharmacy prices[/url] [url=http://cialisrrr.com]cialis 20mg directions[/url] [url=http://cialisrrr.com]price cialis[/url] [url=http://cialisrrr.com]cialis sample[/url] [url=http://cialisrrr.com]wholesale cialis[/url] [url=http://cialisrrr.com]cialis alternative[/url] [url=http://cialisrrr.com]cialis effects[/url] [url=http://cialisrrr.com]cialis testimonials[/url]

  3. BAROMETER International Bar Show – это большой праздник барного мира, который не заканчивается. Организаторы уже продумывают концепцию, выбирают спикеров и участников для BAROMETER 2018. И обещают, что сделают все, чтобы в очередной раз всех удивить.
    Купить билет за 200 грн. на барный фестиваль BAROMETER Bar Show Вы можете у наc на сайте https://barometer.show/ru/#speakers Скидки для большой компании!

  4. ТОП качество видео роликов собраны в одном месте. Никаких регистраций и прочей ерунды.
    http://ru.sex.com/user/milfs90s/top-rated

    Если есть желание, то переходи по ссылке и смотри популярные видео, клипы, приколы в самом высоком качестве.

  5. I was recommended this blog by my cousin. I am not sure whether this post
    is written by him as no one else know such detailed about my problem.
    You’re wonderful! Thanks!

  6. Столбовые ктп100ква, КТП КОМПЛЕКТНЫЕ ТРАНСФОРМАТОРНЫЕ ПОДСТАНЦИИ москва, Производство ктп москва, а также многое другое Вы найдете на нашем специализированном сайте- Вам к нам!https://sviloguzov.ru/

  7. of course like your web site however you need to test the spelling on several of your posts.
    Many of them are rife with spelling problems and I to find it very bothersome
    to inform the truth then again I will definitely come
    back again.

  8. Hi my family member! I wish to say that this post is awesome, great written and
    come with approximately all significant infos. I’d like to look more posts like this .

  9. Aw, this was a really good post. Finding the time and actual effort to make a really good
    article… but what can I say… I hesitate a whole lot and don’t
    manage to get anything done.

  10. http://bit.ly/2xmy1lN Аптечный беспредел в вашем городе.
    Как наши жадные аптекари прятали самый продаваемый мужской препарат Европы
    Уже 2 года на европейском рынке присутствует уникальный чудо-препарат для восстановления потенции Танадем.
    По эффективности он в несколько раз превосходит виагру – дает не только мгновенную эрекцию сразу после приема, но и восстанавливает естественную потенцию.
    При этом не имеет побочных эффектов (совсем) и стоит в 2-3 раз дешевле.

  11. афигеть!!! АФФТАРУ ЗАЧОТ!


    Прошу прощения, что вмешался… Мне знакома эта ситуация. Готов помочь. fifa 15 creation master 15 скачать, fifa 15 русские комментаторы скачать и fifa 15 launcher exe скачать скачать fifa 15 торрент механики без origin