4 Mistakes In Leaflet Distribution
Leaflets can be very effective marketing tools when done correctly. If you are investing in leaflet printing and distribution, it is crucial that the elements of your leaflet are spot on, otherwise, you risk ruining your brand’s reputation, not to mention flushing your investment down the drain.
If you are already confident with your leaflet’s design, the next stage is making sure they reach the intended recipients. This is where potential problems can arise, but they can be avoided. Here are 4 common mistakes in leaflet distribution and how to avoid them:
- WRONG TIMING
Some people may think that it would be ideal to deliver leaflets on the same day that local newspapers are delivered – after all, it creates the notion that this is the time people would actually find time to read. However, those newspapers will likely come with multiple inserts, and getting your leaflet distributed on the same day will likely mean that it would get lost among the other flyers and go unnoticed – and probably end up in a bin along with other inserts that the recipient won’t bother reading.
- GOING CHEAP
Leaflets are inexpensive, but they don’t have to look cheap. Some businesses skimp on the printing and design costs and the result is a poor quality print or amateurish design. Some businesses can even go as far as simply having the entire leaflet design in black ink and then having it photocopied on plain paper. DIY solutions can save money, but this is one of those situations that will actually make your business lose money. All this reflects on your business and your brand, and if you won’t spend to get it done right, it means that you’re not doing it right.
- GETTING RANDOM DISTRIBUTORS
When you have leaflets to distribute, you want to make sure that your leaflets reach their destination. There are many companies that offer this service, but it’s best to go with the ones that can guarantee delivery, like Adpost. Adpost uses the Adtrak system that uses GPS to track their professional walkers to make sure those letterbox drops are done right and in a timely manner. When you’re paying for this type of service, you want a reliable company like Adpost to give you your money’s worth.
- NOT TESTING
If it’s your first time using leaflets as a marketing tool, investing a huge amount of money on your first run is going to be a dangerous gamble. It is best to first try a small number to test the market. You can also try two or three different designs to see which gets a better response. One you have the trial run data, then you can launch a bigger leaflet campaign with the design that delivers the best results.
Mistakes in leaflet distribution not only hurt your pocket, but they damage your brand’s reputation too. To maximize the marketing power of your leaflets, make sure that you work with a reputable and reliable company that can help with your leaflet campaign from start to finish. The professionals at Adpost can help you from design to distribution. Contact Adpost today and be confident that you will not encounter the above-mentioned mistakes.