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5 Simple Steps To An Effective Leaflet Distribution Campaign
As discussed in the Basics of Starting a Leaflet Distribution Campaign, knowing the essentials sets the tone for the success of your campaign. Let’s say that you’ve already done your homework about your target market and area, and you’ve already conceptualized your leaflet’s design, but this is your first leaflet and you don’t really know how effective it’s going to be.
Before you invest your resources in printing thousands of leaflets, consider these steps first.
- START WITH A BASELINE LEAFLET
You may have browsed dozens of leaflet templates, taken inspiration from a few you’ve received yourself, and maybe even designed a handful from scratch. Your first leaflet will likely advertise your store’s grand opening, or some type of special offer. Take your top picks and rank them. Select the design you think will have the best chance of getting noticed by your target audience.
- PRINT A MINIMUM NUMBER
Start with a small number of leaflets, like 100 copies. This is a good number that makes it easy to measure your results.
- DISTRIBUTE
Armed with your leaflets, go door-to-door of your target market in your target area.
- CHECK YOUR SALES
Monitor your sales over the course of the next few weeks. An easy way to keep track of sales from your leaflets is to use a coupon code that they can use for online orders, or simply have them bring the leaflet to your store to avail of a discount or special offer. Another option is to check the shipping or billing zip codes of new customers.
Sometimes you don’t even need to focus purely on store and online transactions. Depending on your objectives, you can count inquiries done over the phone, in person, or even online. It is also important to note that some of your sales could be from repeat customers, and you should factor that in when measuring your leaflets’ success rate.
Consider the cost of your investment and determine if your ensuing sales from leaflet marketing is bringing in profits. Naturally, if you are simply breaking even or if you are not getting enough of a response rate, then you need to go back to step one and start over with a different leaflet design.
- SCALING
If you do get acceptable results from your small test, you can then consider scaling. Try a larger campaign by sending the same leaflet to more households. Increase your leaflet copies to 500 or 1000, depending on your budget. It is crucial to use the same leaflet so you can accurately measure its success rate on a broader scale. The results from a bigger sampling will also give you data that is more reliable and accurate.
Having hundreds of leaflets to distribute means that you will need to hire a suitable company. Adpost gets the job done with dedicated professional walkers that take care of your leaflet distribution needs.
Follow these simple steps to master the process and success of leaflet marketing.
