Individual blog

B

7 Holiday Mistakes To Avoid

By Bobby Posted On: February 15, 2016

HOLIDAY-MISTAKES-TO-AVOID

With Christmas just around the corner, the holiday spirit fills the air with cheer, good tidings, and of course, holiday sales! Without a doubt, Christmas can be one of the most lucrative holidays of the year but it can also be overwhelming, especially for small businesses. Careful preparation and organization is essential to keep your holiday shoppers happy, and you and your employees keep your sanity when the holiday frenzy strikes. Keep your holiday spirit alive by steering clear of these mistakes:

  1. STARTING TOO EARLY.

It would be smart to start your holiday campaign early and get ahead of the game, but if you do it too soon, you risk the chance of being forgotten all too easily. Why waste a good mailer or flyer when your timing would be off to your target audience? And if you run the same campaign for 3 months, your customers would just get tired of hearing from you and tune you out.

  1. MISSING THE BOAT.

On the other end of the holiday timeline is starting your marketing campaign too late – when your audience may have already completed their holiday shopping elsewhere. This is a terrible waste of opportunity, especially when you have the chance of offering great deals. Find out when other businesses start their marketing campaigns and review how successful your previous holiday campaigns were.

  1. EMAIL FLOODING.

Nothing is more annoying than receiving marketing email from the same sender on a daily basis. Bombarding your customers with email won’t convince them to buy from you, and frankly, it’s a waste of you and your customers’ time. Sending out more emails during the holidays is natural, but it doesn’t give you license to spam.

  1. NONSTOP MARKETING.

The worse thing than not starting your marketing campaign on time is not knowing when to stop. If you’re still pushing holiday campaigns by January, you’re creating the impression that a) you don’t know what you’re doing, and b) you’re desperate to get rid of holiday inventory. Make sure you label your campaigns correctly, like a post-holiday sale or a New Year blowout.

  1. CHEAP HOLIDAY CARDS.

Most businesses send out holiday greetings, and it wouldn’t hurt to send one out too. But if you will be sending holiday cards just for the sake of it, you’re better off. If you want your customers to take notice, then your greeting card better be out of the ordinary. Adding value to the card helps, like including a coupon or free gift.

  1. TAKING OFF.

Everybody wants to take some time off during the holidays, but Christmas Eve and Christmas Day carries a lot of potential business. Ask your employees – there is bound to be someone willing to work on those days. When all other stores are closed and yours is open, you could be the miracle a last minute shopper is looking for.

  1. NEW YEAR AMNESIA.

Getting caught up in the holiday rush usually means that businesses fail to start planning for the year ahead. When the holiday fever subsides, you don’t want your business fading into oblivion. Come up with a marketing plan early on so you don’t get end up scratching your head when the new year arrives and you have a shortage of customers.

Avoid these mistakes and you keep your business profitable and your customers happy during the Christmas season. Plan well and you may see those holiday shoppers again next year.

1,404 thoughts on “7 Holiday Mistakes To Avoid

  1. Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole
    thing. Do you have any tips for first-time blog writers?
    I’d certainly appreciate it.

  2. Howdy I am so grateful I found your website, I really found you by mistake, while I was researching on Aol for something else,
    Anyways I am here now and would just like
    to say cheers for a remarkable post and a all round
    exciting blog (I also love the theme/design), I don’t have time to browse it all at the minute but
    I have bookmarked it and also added in your RSS feeds, so when I have time I will be back
    to read a lot more, Please do keep up the great jo.

  3. I have been surfing on-line greater than three hours as of
    late, yet I never discovered any interesting article
    like yours. It is beautiful price enough
    for me. Personally, if all website owners and bloggers made excellent content as you
    did, the web might be much more helpful than ever before.

  4. My programmer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and
    am nervous about switching to another platform.

    I have heard fantastic things about blogengine.net. Is there a way I can transfer all my wordpress
    content into it? Any help would be really appreciated!

  5. Hey I am so happy I found your webpage, I really found
    you by mistake, while I was searching on Yahoo for something else,
    Nonetheless I am here now and would just like
    to say cheers for a marvelous post and a all round thrilling blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have book-marked it
    and also included your RSS feeds, so when I have time I will be back to read more,
    Please do keep up the excellent work.

  6. I was curious if you ever thought of changing the structure of your site?

    Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of
    content so people could connect with it better.
    Youve got an awful lot of text for only having one or two images.
    Maybe you could space it out better?

  7. Thanks for ones marvelous posting! I genuinely enjoyed reading it, you will be a great author.I will be sure
    to bookmark your blog and will eventually come back at some point.
    I want to encourage yourself to continue your great work, have a
    nice morning!

  8. Greetings I am so grateful I found your blog,
    I really found you by accident, while I was looking on Aol for something else, Regardless I am here now and would just like to say many thanks for a remarkable post and a all round enjoyable blog
    (I also love the theme/design), I don’t have time to read it all at
    the moment but I have saved it and also added your RSS
    feeds, so when I have time I will be back to read a lot more, Please do keep up the excellent job.

  9. I’ve been surfing online more than three hours today, yet I never found
    any interesting article like yours. It is pretty worth enough for me.
    In my opinion, if all web owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  10. I’m really enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much more pleasant for me to come
    here and visit more often. Did you hire out a developer to create your theme?
    Outstanding work!

  11. I was recommended this web site by way of my cousin. I’m no longer
    certain whether this submit is written by means of him as no one else realize such unique about my trouble.

    You’re amazing! Thanks!

  12. Pretty element of content. I just stumbled upon your weblog
    and in accession capital to assert that I acquire in fact enjoyed account
    your blog posts. Any way I will be subscribing for
    your augment or even I fulfillment you get entry to persistently rapidly.