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Benefits Of Offering Last Minute Shopping
Some people start their Christmas shopping as early as September. Some people wait for the holiday promotions to make sure they get good discounts. And then there are people who would wait until the eleventh hour, by choice or otherwise, to get presents to put under the tree. Consumers have plenty of reasons to do their shopping at the very last minute, whether it’s to decide on what to get, avoiding duplicate gifts, or making sure the gifts are not discovered ahead of time. But the benefits are not for the shoppers alone; even businesses can make a killing with a carefully executed last minute shopping offer.
Here are 3 major benefits of holding a sale up to the very last minute:
- SHOPPERS ARE IN A HURRY.
When it comes to last minute shopping, there is not a moment to waste. People who are pressed for time need to make a decision, and they need to make it quick. Last minute shopping paves the way for those impulse buyers, and the bigger your discounts, the more items they are likely to buy, not just presents, but maybe gifts for themselves too. Moreover, since most stores may already be closed and yours is still open, these shoppers have to get something, rather than go home empty-handed.
- SHOPPERS HAVE MORE TIME TO DECIDE ON GIFTS.
While you would have shoppers who have no idea what to get yet, there are those who would want to take their time deciding what to get before making their purchase. This means that when they get to your store, they already know exactly what to get – and if they took the time to think of the perfect gift, they likely took the time to choose the store that offered the best price too. What this means to you, as a business, is that you are sure that people who come for last minute shopping are not just shoppers – they’re buyers!
- GET A LOT OF INVENTORY SOLD IN A SHORT AMOUNT OF TIME.
The best part about holding a last minute holiday sale is that you draw a lot of traffic to your store. Last minute shoppers will buy a lot, and they will buy it quick. You can get rid of a lot of holiday inventory in one day rather than slaving away for weeks on end. For instance, if people knew that you were holding a huge sale on Christmas Eve, with bigger discounts than the entire month of December, a lot of shoppers would opt to wait for that big day before making their purchases. As for the people who can’t wait, they would still buy on your regular store days.
Make sure you get the word out about your big sale using flyers, and consider door-to-door flyer distribution from Adpost.
Last minute shopping can be stressful for a lot of your customers, so make sure that you keep the experience festive and joyful for them by having an extra set of hands to assist on the big sale day. Shoppers would also greatly appreciate gift-wrapping service to go with their purchase. At the end of the day, your shoppers head home with their purchases, and they will have you and your staff to thank for completing their holiday checklist.
