Direct Mail Checklist
Direct mail marketing remains one of the most effective tools in communicating your message in spite of the age of internet. In a world where nearly everything can be found online, having something to physically hold in your hand brings with it a sense of old school appeal, and when executed properly, resonates a message that not only commands attention, but also delivers a return on your investment.
Whether you are a novice or a long-time user of direct mail marketing, review the following checklist to make sure you hit all the right points to make your marketing campaign a success:
- TARGET AUDIENCE
Businesses can have several target markets depending on what product or service they are promoting. Before getting started on any type of marketing campaign, identify who your target audience is, because this will determine everything else that follows.
- MAILING LIST
Once you’ve identified your audience, review your mailing list. Having the right mailing list means that you are able to advertise to the people who will most likely be interested in what you have to offer. Make sure your existing mailing list is up-to-date, or consider purchasing or renting mailing lists depending on how long you plan to run your campaign.
In order for your mailer to get the attention it deserves, make sure that your design is complete with the following elements: an eye-catching headline, graphics that tell your story, content that is brief yet informative, and color that complements your brand. Pay attention to your mailer’s layout, and make sure that your business information is easy to see. Lastly, your mailer’s print quality is crucial – you can have a killer design but all that would be a waste if print quality is substandard.
Your content should clearly state who you are and what your business has to offer. Your content should emphasize what benefits you have to offer and what sets you apart from the competition. More importantly, your content should have a personal touch – you are, after all, marketing to your target audience.
If you are trying to get more prospects to try your business, or if you are trying to sell a product or service, your message should be clearly communicated in your mailer. Educating your audience about your business is not enough to get people interested; you should have a strong offer that will appeal to your audience’s needs.
- CALL TO ACTION
Having a strong offer should always have an accompanying call to action. If your mailer does not clearly state what they have to do, your audience won’t bother. Furthermore, any call to action should carry with it a sense of urgency.
Knowing when prospects are more likely to respond is the best time to launch your marketing campaign. Do you have products or services that are more in demand during certain times of the year? Also, consider the frequency of your campaign, as well as when to send follow-up mailers.
Finally, it is important to review the success rate of your direct mail campaign. Tracking your results means looking at how many leads you’ve gained as well as how many sales you’ve made from your campaign. This lets you know if you are getting the right return on your investment.
There are a lot of steps involved in launching a direct mail campaign. Good thing that the experts at Adpost can help with most of these steps. Contact the Adpost Team today and make sure that you hit all these points for a successful marketing campaign.