With Christmas just around the corner, the holiday spirit fills the air with cheer, good tidings, and of course, holiday sales! Without a doubt, Christmas can be one of the most lucrative holidays of the year but it can also be overwhelming, especially for small businesses. Careful preparation and organization is essential to keep your […]

There comes a point in any business when things are doing good and business is comfortable. For many business owners, this could be the bottom line and they can be content and leave things be. However, leaving things as they are does not guarantee that business will always be good, and when competitor companies start […]

Leaflets can be very effective marketing tools when done correctly. If you are investing in leaflet printing and distribution, it is crucial that the elements of your leaflet are spot on, otherwise, you risk ruining your brand’s reputation, not to mention flushing your investment down the drain. If you are already confident with your leaflet’s […]

first step to any marketing c ampaign is knowing who your target market is; in direct mail marketing, this is none other than your mailing list. A good marketing campaign customizes the message/offer to meet the needs of the selected target audience, so before anything else, you need to have your mailing list ready – […]