Many businesses focus their efforts on creating mailers with outstanding design and content. While these are always worthy of close attention and in-depth research, many fail to grasp that direct mail has steps and phases that take precedence over design and content. Be mindful of these four mistakes that can sabotage your marketing efforts. NOT […]

The time and manpower required in direct mail marketing can be overwhelming for most businesses, not to mention the different aspects of the process itself: from the mailing list, to the marketing objective, to the content and design.  Many companies hire designers and copywriters to do most of the work, but after all that still […]

Leaflets and flyers remain successful and cost effective for a lot of businesses. However, leaflets will only give you the return on your investment if they are done correctly right from the start. A common misconception is the oversimplified version of using leaflets – get a good design, print it, then hand it out. Taking […]

As discussed in the Basics of Starting a Leaflet Distribution Campaign, knowing the essentials sets the tone for the success of your campaign. Let’s say that you’ve already done your homework about your target market and area, and you’ve already conceptualized your leaflet’s design, but this is your first leaflet and you don’t really know […]